Billie Eilish and H&M are bringing some eco-friendly fashions into the new year.
The “Bad Guy” singer is putting her star power behind a sustainably-sourced merchandise collection with the Swedish clothing retail company. H&M announced the partnership early Thursday morning (January 2) on Instagram. “We can’t bite our tongues any longer: Billie Eilish’s merch is out now!” reads the caption for the IG post, featuring a promo shot of models sporting a colorful, Eilish-inspired t-shirt, sweatshirt dress and bucket hat — all mirroring the “I Love You” songbird’s signature style. Additional apparel items from the line include waist bags, rib-knit hats joggers, sweaters, and oversized tees.
“We’re super excited about this merch collection drop,” said H&M’s Head of Design Divided Emily Bjorkheim in a statement of the collaboration. “Billie Eilish is obviously an inspiring artist but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values. We want to enable her fans to step into her world and feel empowered to freely express their style as well.”
Eilish, who embarks on her “Where Do We Go? World Tour” from March through July 2020, has been outspoken about making the world a greener place. Starting with her upcoming jaunt, which the Grammy-nominated musician is planning to make entirely eco-friendly.
“We’re actually bringing someone from Reverb, this company that basically specializes in the best and most healthy and green ways to do everything,” she told Jimmy Fallon on his talk show last September. “So there’s no plastic straws allowed, the fans are going to bring their own water bottles, there’s going to be recycle cans everywhere, because it’s like, if something’s recyclable, it doesn’t matter unless there’s a recycle bin.”
Photo: Getty Images/H&M